A mobile site is optimized for today's largest group of internet users: smartphone users. Being known as always on the road, therefore expecting speed and ease of use. It can't get any easier with the mobile site's handy icons.
A mobile site is optimized for mobile usage, taking the smaller screen size of a smartphone into account. The mobile user won’t need to zoom in and out thanks to the larger buttons and the adapted size of texts and images. A mobile site also comes with a reduced load time.