More and more (potential) customers browse the internet using a mobile device. Mobile users have different needs in comparison with computer users browsing the Internet. Somebody browsing the Internet via a smartphone conducts a targeted search, mobile visitors are typically local, and on the move. On the other hand, a computer is used when wanting to surf the web nice and easy. A full website is known to have a lot of difficulties displaying the website on a smart phone properly. Mostly the full website appears all messy and unclear, difficult to read, involving a lot of scrolling. This is at the expense of effective communication, leading to problems trying to reach the Internet user. A mobile friendly website takes away this problem and is specifically designed for those mobile Internet users. A mobile friendly website is optimized for smartphone usage and comes with various advantages. Nowadays having a mobile friendly website is a must. Answering the question ” Why go mobile? “ is pretty easy. The importance of a mobile friendly website is huge considering that nearly 90% of the people who possess a smartphone use their device on a daily basis. Furthermore, there has been an increase in mobile searches of 400%, just since 2010. After an online search, 68% visits the company they have found (either online or in the store). Looking at these numbers, having a mobile friendly website is absolutely essential. |
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